One of the easiest ways you can introduce a new product line or brand your products anew is by personalizing their labels.
However, it isn’t enough to just slap on labels on your products and call it a day, you also need to check if they are consistent with your brand and if they adequately tell your consumers who you are.
Thus, as a provider of printing service in Washington at ZEBRA PRINTANDCOPY.COM, here are some of the factors you need to consider first before getting your labels personalized:
The type of material you use can convey the messaging you are going for. For instance, natural fiber signals an eco-friendly brand.
- Shelf appeal
Does your product stand out from the 500 other types of tuna or wine around? Your product’s shelf appeal determines this. They must get your consumers’ attention while also not straying away from your brand.
- Consistency to the brand
Suddenly, using a punk design when you are a family-friendly brand of milk can confuse your consumers. Thus, having the most eye-catching labels on earth would matter little if it is not on the same page with your brand.
Your color scheme matters a lot in brand recognition, increasing it by as much as 80% if done right.